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The hair color I want to be.

Whether you’re new to color, want a change, or love your current tone we’ve got a shade for you.

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Colorful Perspectives

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Our Awards

Allure

Best of Beauty Awards 2023

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Glamour

2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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HOLA!

2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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