What does your hair need?
- Natural, healthy-looking color month after month
- Natural Instincts
- Natural Instincts
- Natural Instincts with beauty-boosting antioxidants and vitamins—it's haircolor that delivers vital color and shine.
- Shimmering color with rich golden tones
- Golden Shimmer
- Golden Shimmer
- New Golden Shimmer collection.
A mineral-inspired glow from a healthier hair color.
- Blonde or brunette color without unwanted red or orange tones
- Brass Free
- Introducing Natural Instincts Brass Free
Stunning, natural-looking haircolor without brassiness.
- An easy way to add shine
- Shine Happy
- Shine Happy Clear Shine Treatment
- Amplify your look with up to 4 weeks of amazing shine.
- Illuminating color from a gentle formula
- Loving Care
- Natural Instincts Loving Care
- Revitalize your color and gently blend away gray
Color your hair healthier*
Natural Instincts is rich in antioxidants and free of ammonia, so you can feel free to use it month after month. And the more often you color, the healthier your hair looks!**
* vs. a leading level 3
**use every month, per package directions.
Award-winning color
2007 Allure Best of Beauty winner! Best single process home hair color