|Step||Questions the Colourist Asks||What the Colourist is Listening For||Decision the Colourist Will Make|
|1.) What does she want?||- - “What are you looking for in a colour service today?”|
- - “Are you colouring for a specific occasion?”
Her motivation for colouring is very important, because it impacts the formulations and application method. Common responses: |
- To cover grey hair
- To give me a “lift”/refresh my look
- To fix a colour mistake
- To add shine/depth to colour
- To adjust to the season
- All-over colour or partial|
- Which formula is appropriate
- Recommend highlights/lowlights
|- “What’s your long-term goal?”||The best service to perform is dependent on what the client wants down the road. For example, if she wants to have black hair this month, but be a blonde next month, this may cause a conflict.||- A plan for future colourings|
|2.) What are her boundaries?||- “What do you do for a living?”
- “How noticeable of a transition are you comfortable with?”
This helps decide the level of transformation that is appropriate for her (office professional vs. artist).
She may or may not want people to “notice” that she’s coloured. For some women, they like getting compliments about their haircolour. Some do not want the service to be obvious.
- How far from her existing shade|
- Placement/thickness of highlights
|- “What do you NOT like?”||Clients often can better articulate what they don’t like, vs. what they actually want.||- Shades or processes to avoid|
|3.) What is her colour history?||- “Have you coloured your hair before?”
If this is the first time she’s coloured her hair, she may be disturbed by a drastic transition.
- If first time, consider a demi-permanent close to existing shade, as this is less dramatic
|- “Tell me about what’s on your hair now.”||The end result that is possible is directly linked to the colour history and condition of the hair. Previously dyed hair reacts differently to new dye than virgin hair.||- Colour approach needed to “fill in” virgin growth to match the rest of the hair strand, as well as all-over colour, if needed|
|- “What other treatments/ processes have you had?”
- (to herself) “Is she a good candidate for colour today? Can her hair withstand the process?”
|This determines the amount of colour services that the hair can take without causing too much damage. E.g, the hair may be too fragile for high-lift.
The colourist will do a tactile examination of the client’s hair for texture, damage, elasticity, and porosity. If the hair is too damaged to properly take the colour, she will not perform the service.
|- Number of visits needed to achieve end look|
- What’s possible today, and what compensating services may be needed
- If the hair is too damaged for colour treatments today, she will not colour the hair, and will instead suggest an in-salon treatment
|4.) How much maintenance will she do?||- “How often are you looking to come back into the salon?”
How long the client is willing to go between colourings impacts the shade choice as well as permanence. If she is willing to come in frequently, this makes higher transformation possible, can maintain root touch-ups, and enables intense red shades.
- If she isn’t willing to come in often, the best choice may be a demi-permanent (less root line) or highlights that are less noticeable
|5.) What is her plan of action?||- “What colour do you have in mind?”
Specific shade names are not very important here, as the “meaning” of colours varies from person to person. Instead, the colourist listens for warm vs. cool cues and how close/far from her existing shade she would like.
- Shade family (warm/cool)|
- Distance from existing shade
|- “Do you have a picture of the colour you have in mind?”||Here is where the colourist and the client really “agree” on the shade desired. Whether the client brings in a picture clipping or they look through a colour book, it is most helpful to see the colour in mind in a photo on real hair (vs. a swatch).||- Exact colour to mix
- Application method/processing time
- Exact placement of highlights/lowlights
- (to herself) “What other features should I consider?”||The colourist also looks at the client’s skin tone, eye colour, eyebrows, face shape, and the season when making a shade recommendation.|