Hair colour myths from Clairol print

3 Popular Haircolour Myths Debunked

FACT OR FICTION?

Clients bring haircolour myths to their colourists all the time—and our Clairol experts have heard them all. Now our in-the-know pros are shattering the most common myths with their insider insights.

Do I have to use a permanent haircolour?

MYTH #1

The best way for me to get the lasting results I want is to use a permanent haircolour every time. Anything other than permanent just washes out.

CLIENTS MIGHT SAY:

  • “I’ve fooled around with demi-permanent colours when I was younger. But now that I’m covering so much grey, I have to use the permanent colours.”
  • “My colourist uses permanent colour on me so it will last until I come back next month. The other kind just washes out.”
  • “I don’t really know what she uses on me, but I assume that it’s permanent…”

CLAIROL COLOUR EXPERTS REVEAL:

Many desired looks are best achieved using demi-permanent haircolour.
Your colourist may not tell you that she’s using a demi because she doesn’t want you to think that your haircolour won’t last. But the truth is demi shades can give existing colour subtle enhancement without “overloading”—applying colour on top of colour.

My haircolour needs a couple of days to calm down before I like the result

MYTH #2

Haircolour needs a few days to “calm down.”

CLIENTS MIGHT SAY:

  • “When I get a new colour, it’s really intense for the first few days. It takes a couple days for everything to even out up there.”
  • “With all those chemicals, the hair is very bright in those first 48 hours. But then it fades to where I want it.”
  • “There’s those first few days where I really notice the colour. Happily, some will wash off in the first day or two. Then I’m back to looking just how I like.”

CLAIROL COLOUR EXPERTS REVEAL:

Haircolour shouldn’t change in the first two or three days. You probably just become accustomed to it. Colourists believe that when you colour your hair, it just takes a few days to get used to—even if you colour with the same shade every time.

I need to change my haircolour depending on the season

MYTH #3

Your haircolour has to change according to the season/time of year.

CLIENTS MIGHT SAY:

  • “When it gets to be summer time, you should go lighter because that looks more natural to be kissed by the sun.”
  • “During the winter months, it’s best to go darker because the lighter colour or thicker highlights won’t look natural.”
  • “I like myself as a light blonde, because I really think I should have been born a blonde. However, I was told a long time ago that you have to tone it down in the winter.”

CLAIROL COLOUR EXPERTS REVEAL:

Haircolour is a very personal journey that shouldn’t be dictated by the season. If a colour looks good on you, there’s no harm in keeping it year-round. It’s better to have an end colour in mind and work toward achieving that versus changing 3 – 4 times a year just because the calendar says so. Making subtle changes to one’s shade is a good thing, but a calendar is too arbitrary. A blonde will look great as a blonde in December just as much as in July.