Turn heads with Perfect 10—the high-gloss colour that delivers expert-level results in just 10 minutes. This salon-inspired crème formula with shine-activating Micropearls drenches hair with luxurious colour and shine that lasts up to 60 days.
Only Nice ’n Easy has Color Blend Technology, which gives every shade built-in tones and highlights. Whether you choose our original or foam formula, you’ll enjoy lasting, dimensional colour and complete grey coverage in a single step.
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by Nice 'n Easy
SIMPLE STEPS TO STUNNING colour
HOW TO USE
Follow these simple step by step instructions to get a designer colour in just 10 minutes!
If any colour gets on your skin or a household surface, wipe it off immediately with a damp towel.
THE SCIENCE OF PERFECT 10 HAIR colour
ADVANCED TECHNOLOGY. AMAZING HAIR colour.
An advanced colour creme formula with micropearls delivers colour in less time* and it gives you high-gloss haircolour with flawless grey coverage.
This technology is the biggest advance in haircolour in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10.
Perfect 10 was the first product to use Clairol’s advance colour creme formula, which works so efficiently that it does the job in just 10 minutes. The advanced colour creme with micropearls allows for fast penetration into the hair fibers.
Once inside the hair, the combination of effective ingredients targets the natural melanin pigment and deposits the new colour. The complete colouring process is accelerated and we can achieve high-gloss colour and 100% grey coverage in 10 minutes.
Micropearls are the colour molecules that exist within Perfect 10’s advanced colour creme formula. Each shade of Perfect 10 contains a mix of different coloured molecules and conditioning ingredients to create the desired shade. Perfect 10’s advanced colour creme with micropearls is what provides consumers with high-gloss colour in just 10 minutes.
Perfect 10 uses a combination of new elements that makes it so exciting. It uses a lightening system—which is the heart of any colourant—to prepare the hair and speed up the colour reaction, energizing colour to move inside the hair, creating beautiful, high-gloss colour in just 10 minutes. This is just a reason why Perfect 10 was one of the biggest colour breakthroughs in over 50 years.
Absolutely not! Interestingly, when we developed Perfect 10, our first objective was to create a “better” haircolourant—and along the way we realized the new technology was so good that it could do the job in just 10 minutes. Some other 10-minute products use existing, technology—just changed a bit to give faster results. This is very different from the approach we took with Perfect 10.
Perfect 10 is less damaging* to the hair surface because of its unique advanced colour creme formula. Its active ingredients work best at a lower, gentler pH than most colourants, so Perfect 10 better preserves hair’s natural protective coating called the f-layer. In addition, we have shown that the advanced colour creme reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage*. On top of that, the ingredient glycine, which is an essential amino acid and one of the fundamental building blocks of hair, works as an antioxidant, reducing the effect of free radicals formed during colouring. And last but not least, Perfect 10’s weekly colourSeal treatment helps protect hair, keeping it smooth and soft.
The development of the Perfectcolour Comb was based on feedback from our consumers who struggled with the traditional colour applicators. It is designed to envelop each strand of hair in the rich colour creme from root to tip for even colour results and flawless grey coverage. The comb has 14 outlets to provide optimum colour distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user’s hair.
Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient colour technology, which works at a lower pH and therefore contains less free ammonia than some other products. Ammonia is the ingredient responsible for the harsh smell of many colourants. In addition, our fragrance artists created a scent that not only masks the remaining colourant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes.
A lot of work has gone into making sure that each shade of Perfect 10 matches the colour results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right colour results. Then, hundreds of natural hair samples of appropriate starting colours were treated with Perfect 10 in our colour development labs and analyzed. The technical colour readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the haircolour they expect.
Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high-intensity colour deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during colouring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the colour creme and the weekly colourSeal treatment, allowing the hair fibers to be more aligned and reflect light better.
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the raves keep coming
perfect 10 continues to win acclaim
Since its debut in 2008, Perfect 10 has won the admiration of beauty insiders. It’s received 13 beauty awards, including the Allure Editor’s Choice for 2010. Other honors include accolades from InStyle, Shape, and Better Homes & Gardens, as well as the coveted Cosmetic Executive Women (CEW) Beauty Awards.
Perfect 10 NewBeauty, 2011
Perfect 10 InStyle, 2009
Perfect 10 Star, 2009
FROM THE BEAUTY EDITORS
“For an ‘easy to apply and super-fast formula,’ you choose Clairol Nice 'n Easy Perfect 10.” —Elle
“[Perfect 10] causes much, much less damage to your hair than traditional colour—leaving you with shine and bounce to spare.”—Jean Godfrey June,Lucky Beauty Director
“[Perfect 10] works in 10 minutes!”—InStyle
“Clairol Perfect 10 Nice 'n Easy gave to-dye-for results.” —Brides
“Perfect 10 by Nice 'n Easy has a comb-topped bottle to coat every strand with permanent colour in 24 shades.” —Didi Gluck, Real Simple Beauty Director
© 2014 Procter & Gamble. All rights reserved. All copy and claims valid only in the US.