Perfect 10 by Nice 'n Easy

KNOCKOUT COLOUR WITH STANDOUT SHINE

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Turn heads with Perfect 10—the high-gloss colour that delivers expert-level results in just 10 minutes. This salon-inspired crème formula with shine-activating Micropearls drenches hair with luxurious colour and shine that lasts up to 60 days.

Permanent crème haircolour with patented PerfectColor Comb
Lasts up to 60 days
1OO% grey coverage in just 1O minutes
A Micropearl formula goes deep and penetrates each strand, for rich colour from the inside out
Includes ColorSeal Conditioning Gloss to help seal in rich, high-gloss colour

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*Among leading retail permanent shades and pre-formulated salon colour
**A registered trademark of L'Oreal
***A registered trademark of L'Oreal

SIMPLE STEPS TO
STUNNING colour

HOW TO USE

Follow these simple step by step instructions to get a designer colour in just 10 minutes!

PREPARE TO colour
- Remember to do a skin allergy test 48 hours before each application, even if you have already used colouring products.
- Before you colour, be sure you have a smock or old towel to protect your clothing, and a clock for timing.
- Read the in-box instructions to make sure you are familiar with Perfect 10 application. Then you’re ready to begin.
1. MIX
- Before you begin, remember to put on the Expert colourist Gloves.
- Squeeze the tube (1) of High Gloss colour Crème into the bottle (2) of colour Activating Crème. Replace the mixing cap to the bottle and shake well, for at least 20 seconds.
- Remove the mixing cap immediately and replace it with the Perfectcolour Comb or applicator tip. Not sure which to use? If you’re colouring for the first time, or haven’t coloured for more than three months, use the Perfectcolour Comb. If you colour every 4-6 weeks and your root line is ½ inch or less, use the applicator tip.
2. APPLY
All Over colour
- For all-over colour, apply Perfect 10 with the Perfectcolour Comb, starting at your roots and where you have the most grey. Turn the bottle upside down and gently squeeze as you glide the Perfectcolour Comb downward through your hair. Part and lift hair into sections as you apply colour.
- Make sure your hair is completely saturated and work through if necessary, but don’t rub the colour into your scalp. Leave colour on for just 10 minutes.
Root Application
- For root application, part your hair into sections with the applicator tip. Apply colour to your roots and leave on for 5 minutes.
- Replace the applicator tip with the Perfectcolour Comb to apply the remaining colour to the rest of your hair. Turn the bottle upside down and gently squeeze as you glide the Perfectcolour Comb downward through hair.
- Part hair into sections and apply colour to completely saturate hair. Work through if necessary, but do not rub into the scalp. Leave colour on for an additional 5 minutes.
If any colour gets on your skin or a household surface, wipe it off immediately with a damp towel.
3. RINSE AND CONDITION
- Thoroughly rinse hair until the water runs clear.
- Then gently massage a quarter-size dollop of colourSeal Conditioning Gloss through your hair. Leave on for two minutes, then rinse.
- Save the remaining conditioner to use once a week for up to six weeks of optimal high-gloss colour, shine and softness.
- Dry and style in your preferred style and enjoy your rich, high gloss colour!

Download the full instruction leaflet

THE SCIENCE OF PERFECT 10 HAIR colour

ADVANCED TECHNOLOGY. AMAZING HAIR colour.

The biggest advance in haircolour in 50 years

An advanced colour creme formula with micropearls delivers colour in less time* and it gives you high-gloss haircolour with flawless grey coverage.

This technology is the biggest advance in haircolour in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10.

HOW DOES PERFECT 10 DELIVER HIGH-GLOSS colour IN JUST 10 MINUTES?

Perfect 10 was the first product to use Clairol’s advance colour creme formula, which works so efficiently that it does the job in just 10 minutes. The advanced colour creme with micropearls allows for fast penetration into the hair fibers.

Once inside the hair, the combination of effective ingredients targets the natural melanin pigment and deposits the new colour. The complete colouring process is accelerated and we can achieve high-gloss colour and 100% grey coverage in 10 minutes.

WHAT IS A MICROPEARL?

Micropearls are the colour molecules that exist within Perfect 10’s advanced colour creme formula. Each shade of Perfect 10 contains a mix of different coloured molecules and conditioning ingredients to create the desired shade. Perfect 10’s advanced colour creme with micropearls is what provides consumers with high-gloss colour in just 10 minutes.

HOW DOES THE FORMULA WORK?

Perfect 10 uses a combination of new elements that makes it so exciting. It uses a lightening system—which is the heart of any colourant—to prepare the hair and speed up the colour reaction, energizing colour to move inside the hair, creating beautiful, high-gloss colour in just 10 minutes. This is just a reason why Perfect 10 was one of the biggest colour breakthroughs in over 50 years.

ARE ALL 10-MINUTE HAIR colourS THE SAME?

Absolutely not! Interestingly, when we developed Perfect 10, our first objective was to create a “better” haircolourant—and along the way we realized the new technology was so good that it could do the job in just 10 minutes. Some other 10-minute products use existing, technology—just changed a bit to give faster results. This is very different from the approach we took with Perfect 10.

WHY IS PERFECT 10 LESS DAMAGING?

Perfect 10 is less damaging* to the hair surface because of its unique advanced colour creme formula. Its active ingredients work best at a lower, gentler pH than most colourants, so Perfect 10 better preserves hair’s natural protective coating called the f-layer. In addition, we have shown that the advanced colour creme reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage*. On top of that, the ingredient glycine, which is an essential amino acid and one of the fundamental building blocks of hair, works as an antioxidant, reducing the effect of free radicals formed during colouring. And last but not least, Perfect 10’s weekly colourSeal treatment helps protect hair, keeping it smooth and soft.

WHY DOES THE PERFECTcolour COMB WORK SO WELL IN DEPOSITING colour?

The development of the Perfectcolour Comb was based on feedback from our consumers who struggled with the traditional colour applicators. It is designed to envelop each strand of hair in the rich colour creme from root to tip for even colour results and flawless grey coverage. The comb has 14 outlets to provide optimum colour distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user’s hair.

WHAT MAKES THE SCENT OF PERFECT 10 PLEASANT?

Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient colour technology, which works at a lower pH and therefore contains less free ammonia than some other products. Ammonia is the ingredient responsible for the harsh smell of many colourants. In addition, our fragrance artists created a scent that not only masks the remaining colourant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes.

HOW DOES PERFECT 10 DELIVER colour RESULTS THAT REALLY MATCH THE BOX?

A lot of work has gone into making sure that each shade of Perfect 10 matches the colour results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right colour results. Then, hundreds of natural hair samples of appropriate starting colours were treated with Perfect 10 in our colour development labs and analyzed. The technical colour readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the haircolour they expect.

WHAT MAKES PERFECT 10 SO SHINY AND GLOSSY?

Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high-intensity colour deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during colouring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the colour creme and the weekly colourSeal treatment, allowing the hair fibers to be more aligned and reflect light better.