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The hair color I want to be.

Whether you’re new to color, want a change, or love your current tone we’ve got a shade for you.

Clairol. It's so me.

Be inspired.

Check out hair trends, ideas, seasonal shades and more…

WATCH, READ, EXPLORE!

How to's

Discover handy tips

Everything you need to know about dyeing your hair for the first time

Top five things we wish we’d known!

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Spotting your first gray hair

OMG. You’ve found gray hair. Don’t panic. Take a deep breath and…

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How to get orange or brassy yellow tone out of your hair at home: the ultimate guide

You wanted blonde, but you’re looking kind of orange…

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The hair color I want to be.

IT'S SO ME.

Colorful Perspectives

Carin

Caroline

Gym

Mya

Sofia

Sheen

April

Adored by You.

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Nice'n Easy

Permanent color in over 40 natural-looking shades.

Permanent Root Touch-Up

Seamlessly blended color from root to tip

Natural Instincts

Rich, glossy, ammonia-free color

Blonde it up

Lighten hair with no bleach, and tone blondes.

Color Gloss Up

Instantly boost color and add shine

The brands you love

Nice’n Easy

Natural-looking color with a blend of tones & highlights

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Root Touch-Up

The perfect products to touch-up your roots – from temporary to permanent

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Natural Instincts

Rich color, glossy shine, zero ammonia

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Color Gloss Up

An instant boost of color and deep conditioning

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Blonde It Up

Lighten hair with no bleach, and tone up your blonde

Learn more

Our Awards

Allure

Best of Beauty Awards 2023

Glamour

2021 Beauty Award – Natural Instincts

Good Housekeeping

2021 Beauty Awards – Nice’n Easy

Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

HOLA!

2022 Beauty Hola awards – Color Gloss Up

Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up