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  • Nice 'n Easy

    • Home hair color

      NICE 'n EASY

      636 reviews
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      Tones and highlights in one simple step. Permanent color. 100% gray coverage.

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    • Hair color foam

      NICE 'n EASY FOAM HAIR COLOR

      170 reviews
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      Drip-free tones and highlights. Permanent color. 100% gray coverage.

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    • Products to color roots

      ROOT TOUCH-UP

      78 reviews
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      Seamlessly touch up roots between colorings in 10 minutes with our colorist-inspired application system. Permanent color. 21 shades available.

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    • Perfect 10 color products

      PERFECT 10 BY NICE 'n EASY

      544 reviews
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      High gloss color in just 10 minutes. Permanent color. 100% gray coverage.

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    • Hair highlights products

      HAIR HIGHLIGHTS BY NICE 'n EASY

      7 reviews
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      Natural-looking hair highlights for a subtle to striking look.

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    • Blonde hair color

      BORN BLONDE BY NICE 'n EASY

      18 reviews
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      Natural-looking, all-over lightening in one step.

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  • Natural instincts

    • Ammonia free hair color

      NATURAL INSTINCTS

      542 reviews
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      Healthy-looking color with coconut oil, aloe, vitamin E and antioxidants. Non-permanent, ammonia-free formula. Blends away gray. 38 shades available.

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    • Vibrant hair color

      NATURAL INSTINCTS VIBRANT

      35 reviews
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      Long-lasting radiant color. Permanent. 100% gray coverage.

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    • Hair Shine Product

      NATURAL INSTINCTS SHINE HAPPY

      3 reviews
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      Add 4 weeks of healthy, conditioning shine whether your hair is colored or not.

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    • Crème Hair Color

      NATURAL INSTINCTS CRÈME

      88 reviews
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      Gives you luminous color and leaves hair feeling softer.**

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    • Brass Free hair color

      NATURAL INSTINCTS BRASS FREE

      24 reviews
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      Neutralize brassy tones for healthy, natural-looking color.

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    • Hair Color for Men

      NATURAL INSTINCTS HAIRCOLOR FOR MEN

      3 reviews
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      Natural, healthy-looking gray coverage.

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  • Age Defy

  • Discontinued Products

    • Nice 'n Easy Non-Permanent

      NICE 'n EASY NON-PERMANENT

      8 reviews
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      Nice 'n Easy Non-Permanent fans – indulge in Natural Instincts

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