Choose from a brand, type and permanency level to find your right hair color product.
Get healthy-looking color and shine. The only color that is Clinically Proven Less damaging*. Select from hair color products by Natural Instincts to fit your specific hair color need.
Only Natural Instincts is clinically proven to be less damaging.* Enjoy radiant shine and healthy-looking color.
*Natural Instincts non-perm vs. leading level 3 permanent colorant
Meet your color destiny with Nice ‘n Easy. You’ll find the right product and shade that flatters you – the color you were meant to have!
Unbeatable fade-defying foam hair color.
Healthy-looking color with coconut oil, aloe, vitamin E and antioxidants. Non-permanent, ammonia-free formula. Blends away gray. 38 shades available.
Tones and highlights in one simple step. Permanent color. 100% gray coverage.
Drip-free tones and highlights. Permanent color. 100% gray coverage.
Seamlessly touch up roots between colorings in 10 minutes with our colorist-inspired application system. Permanent color. 21 shades available.
High gloss color in just 10 minutes. Permanent color. 100% gray coverage.
Natural-looking hair highlights for a subtle to striking look.
Natural-looking, all-over lightening in one step.
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