Natural Instincts

SHINY, HEALTHY-LOOKING HAIR COLOR IN AN AMMONIA-FREE FORMULA

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Natural Instincts gives you healthy-looking color and shine in just 10 minutes. The ammonia-free formula, with antioxidants, is clinically proven less damaging.*

Non permanent, ammonia-free formula works in just 10 minutes
Lasts through 28 shampoos
Gently blends away gray
Includes Natural Instincts Week 2 Color Refresher, a conditioning crème formula that deposits color pigments 15 days after coloring
Includes Color Treat™ Conditioner for radiant and healthy-looking color

*Natural Instincts level 2 non-permanent vs. leading level 3 permanent crème colorant

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HEALTHY-LOOKING COLOR. IN JUST 10 MINUTES.

HOW TO USE

Follow these step by step instructions to achieve radiant and healthy-looking color.

PREPARE TO COLOR
- Remember to do a skin allergy test 48 hours before each application, even if you have already used coloring products.
- Before you color, be sure you have a smock or old towel to protect your clothing, and a clock for timing.
- Read the in-box instructions to make sure you are familiar with Natural Instincts application. Then you’re ready to begin.
1. MIX
- Put your Coloring Gloves on, then tear off and discard the tab from the Color Activating Creme (Bottle #2) and unscrew the cap.
- Open the Color-Enhancing Colorant (Bottle #1) and squeeze its entire contents into Bottle #2.
- Replace the cap, place a gloved fingertip on the cap, point away from face, and shake well until the color has fully mixed.
2. APPLY COLOR
For Roots and All Over Color
- After mixing, apply color immediately to dry hair.
- Start with your roots and where you have the most gray.
- Once roots are completely covered, apply the remaining color quickly to the rest of your hair by parting and lifting hair as you apply. Work mixture through until hair is completely saturated, but do not rub into scalp.
- Start your timer for just 10 minutes (or the time indicated by your strand test).
Tip: For resistant gray hair, you may need to leave color on for an additional 5 minutes, for no longer than a total of 15 minutes.
3. RINSE AND CONDITION
- Rinse until the water runs clear.
- Gently massage a quarter-sized amount of the Color Treat™ Conditioner (3) through your hair. Leave on for 2 minutes, then rinse thoroughly.
- Save the remaining Color Treat Conditioner to use once a week for fresh, radiant color and health-looking hair.
REFRESH YOUR COLOR AFTER 2 WEEKS
Use the Natural Instincts Week 2 Color Refresher to boost your color in just minutes!
- Use it two weeks after you have colored your hair. Note: Before using it, conduct another skin allergy test 48 hours before application by applying a small amount of the product to an area the size of a quarter in the bend of your elbow and allowing it to dry. Do not wash this area for 48 hours. If there are no reactions, proceed with product application. If a rash, redness, burning or itching occurs, you must not use this product. The color of the Revitalizer product does not represent your final hair color result.
- To use the Color Refresher, shampoo your hair as usual. Put on the extra pair of gloves that came in your Natural Instincts box.
- Apply the entire sachet of Color Refresher and distribute uniformly through the hair. Leave on for five minutes. Rinse thoroughly and style as usual.
- You do not need to apply conditioner afterwards.

Download the full instruction leaflet

THE SCIENCE BEHIND OUR
REVITALIZING FORMULA

ONLY NATURAL INSTINCTS INCLUDES
A WEEK 2 COLOR REFRESHER

What is the science behind Natural Instincts?

Includes Antioxidants, to help fight damage during coloring

Hair, just like skin, is susceptible to environment factors that attack the proteins in your hair, which can weaken the hair structure, ultimately leading to breakage. In most cases, this process is amplified when you color your hair.

Natural Instincts Vibrant’s formula include Antioxidants, to help fight damage during coloring. Antioxidants help prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results & healthy-looking hair.

HOW DOES NATURAL INSTINCTS COLOR REFRESHER WORK?

All hair color products—both at-home and professional—fade. Most of the fading happens during the first two weeks. To help overcome this concern, we developed Natural Instincts Color Refresher, which gives your hair a boost by revitalizing your color.

The Color Refresher uses a technology that deposits color molecules in the outer layers of the hair – where most of the color fade occurs. Therefore, your color is rejuvenated, leaving radiant color and shine.

IS THE COLOR REFRESHER THE SAME AS THE HAIRCOLOR FORMULA?

No, it’s a separate packet included in every box of Natural Instincts. And it’s specially formulated to revitalize your hair color shade two weeks after you color.

WHY SHOULD YOU USE THE COLOR REFRESHER?

The Color Refresher is an easy way to bring back the shine and revitalize your hair color after it has started to fade.

WHEN DO YOU USE THE COLOR REFRESHER?

For amazing results, the Color Refresher should be used about two weeks (or 15 days) after your initial coloring.

HOW DO YOU USE THE COLOR REFRESHER?

The Color Refresher is easy to use in the shower. Simply shampoo your hair as usual, then put on the extra pair of gloves that came in your Natural Instincts box. Apply the entire sachet of Color Refresher and distribute uniformly through the hair. Leave on for five minutes. Rinse thoroughly and style as usual (no need to apply conditioner). You’ll come out of the shower with a boost of color and incredible shine!

DOES ALL HAIR COLOR FADE?

All hair color products—both at-home and professional—fade. Most of the fading happens during the first two weeks. To help overcome this concern, we’re including a Color Refresher in every box of Natural Instincts, which gives your hair a boost to revitalize your color.

HOW DO I CHOOSE BETWEEN NATURAL INSTINCTS AND NATURAL INSTINCTS VIBRANT?

Natural Instincts is a great solution for women who want to enhance their natural color and blend grays away with no visible roots. It lasts up to 28 shampoos. Natural Instincts Vibrant gives you healthy-looking color with long-lasting (up to eight weeks), permanent color and 100% gray coverage. Natural Instincts Vibrant gives you healthy-looking color with long-lasting (up to eight weeks), permanent color and 100% gray coverage.

SEE OUR INGREDIENTS

Download a complete list of Natural Instincts ingredients

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Natural Instincts

SHINY, HEALTHY-LOOKING HAIR COLOR IN AN AMMONIA-FREE FORMULA

NICE ’N EASY HAIR COLOR