Get healthy-looking color and shine. The only color that is Clinically Proven Less damaging*. Select from hair color products by Natural Instincts to fit your specific hair color need.
Only Natural Instincts is clinically proven to be less damaging.* Enjoy radiant shine and healthy-looking color.
*Natural Instincts non-perm vs. leading level 3 permanent colorant
Meet your color destiny with Nice ‘n Easy. You’ll find the right product and shade that flatters you – the color you were meant to have!
Unbeatable fade-defying foam hair color.
Choose from a brand, type and permanency level to find your right hair color product.
Tones and highlights in one simple step. Permanent color. 100% gray coverage.
Natural-looking tones and dimensional shine. Non-permanent color.
Drip-free tones and highlights. Permanent color. 100% gray coverage.
High gloss color in just 10 minutes. Permanent color. 100% gray coverage.
Seamlessly color roots between colorings in 10 minutes. Permanent color. Lasts up to 3 weeks.
Want radiant color in just 10 minutes? No other leading brand is healthier than Natural Instincts.** The ammonia-free formula, with antioxidants, is clinically proven less damaging.†
Lasting coverage of resistant grays.
Natural-looking hair highlights for a subtle to striking look.
Natural-looking, all-over lightening in one step.
Long-lasting radiant color. Permanent. 100% gray coverage.
Add 4 weeks of healthy, conditioning shine whether your hair is colored or not.
Gives you luminous color and leaves hair feeling softer.**
Natural, healthy-looking gray coverage.
Neutralize brassy tones for healthy, natural-looking color.
An easy, no mistake way to get perfect highlights at home.
If you like Balsam you'll love Nice 'n Easy.
Loving Care fans - fall head over heels for Natural Instincts.
Cut your Herbal Essences coloring time in half with Perfrct 10.
If you used Men's Choice, you'll LOVE Natural Instincts for Men healthy in just 10 minutes.