Get healthy-looking color and shine. The only color that is Clinically Proven Less damaging*. Select from hair color products by Natural Instincts to fit your specific hair color need.
Only Natural Instincts is clinically proven to be less damaging.* Enjoy radiant shine and healthy-looking color.
*Natural Instincts non-perm vs. leading level 3 permanent colorant
Meet your color destiny with Nice ‘n Easy. You’ll find the right product and shade that flatters you – the color you were meant to have!
Unbeatable fade-defying foam hair color.
Choose from a brand, type and permanency level to find your right hair color product.
Tones and highlights in one simple step. Permanent color. 100% gray coverage.
Drip-free tones and highlights. Permanent color. 100% gray coverage.
High gloss color in just 10 minutes. Permanent color. 100% gray coverage.
Seamlessly color roots between colorings in 10 minutes. Permanent color. Lasts up to 3 weeks.
Lasting coverage of resistant grays.
Natural-looking hair highlights for a subtle to striking look.
Natural-looking, all-over lightening in one step.
Healthy-looking, ammonia free color. Demi-permanent color. Blends away gray.
Long-lasting radiant color. Permanent. 100% gray coverage.
Add 4 weeks of healthy, conditioning shine whether your hair is colored or not.
Gives you luminous color and leaves hair feeling softer.**
Natural, healthy-looking gray coverage.
Neutralize brassy tones for healthy, natural-looking color.
An easy, no mistake way to get perfect highlights at home.