See the new packaging for your favorite Natural Instincts shade.
36 Midnight Black
A perfect recipe for clinically proven healthier color.* The Natural Instincts system has coconut oil, aloe, vitamin and antioxidants. Plus, even more reasons to make the switch:
Only Nice ’n Easy has Color Blend Technology, which gives every shade built-in tones and highlights. Whether you choose our original or foam formula, you’ll enjoy lasting, dimensional color and complete gray coverage in a single step.
Less guilt. More gorgeous.
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Find a shade you’ll love to bring out the most beautiful you. Select a shade to start exploring.
The original shade you selected is in the center here, surrounded by one shade darker, one shade lighter, a warmer shade, and a cooler shade. Click any of them to return to the product page.
This Root Touch-Up shade works with any of these brands
Choose your brand and shade to see your perfect Root Touch-Up match.
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Follow these step by step instructions to achieve radiant and healthy-looking color.
For Roots and All-Over Color
Tip: For resistant gray hair, you may need to leave color on for an additional 5 minutes, for no longer than a total of 15 minutes.
Use the Natural Instincts Week 2 Color Refresher to boost your color in just minutes!
* Natural Instincts Level 2 Non Permanent vs. the leading Level 3 permanent crème colorant
Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair.
Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color.* The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results and hair that’s actually healthier-looking than before you colored!
* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage
The Natural Instincts Collection, the only hair color clinically proven less damaging,* is also the hair color women applaud for its natural-looking results, healthy-looking shine and ability to gently blend away gray.
* Natural Instinct level 2 non-permanent vs. leading level 3 non-permanent crème color. Based on amount of surface damage.
Natural Instincts Good Housekeeping, 2011
Natural Instincts Women’s Health, 2011
Natural Instincts Cosmopolitan, 2010
Natural Instincts Shape, 2010
“At home, after using Natural Instincts, testers found that their hair color was the likeliest to actually match the swatch.” — Good Housekeeping
“I’m a commitment-phobe when it comes to color so [Natural Instincts’] demi dye is right up my alley—it adds a subtle hue that washes out after 28 shampoos.”—Linda Moran Evans, Family Circle Beauty Director
“Even first-timers were able to achieve sophisticated color with [Natural Instincts’] vitamin-infused formula. It wasn’t messy and the color I ended up with was exactly what was pictured on the box.”—Carly Cardellino, Shape Beauty Editor
“At home hair-color kit that makes your tresses … softer? Yep (it’s clinically proven!) And [Natural Instincts’] nose-plug-not-required formula (it’s ammonia-free) works in a mere 10 minutes.”—Cosmopolitan
© 2014 Procter & Gamble. All rights reserved. All copy and claims valid only in the US.