Expert Answers for Tricky Hair Color Questions
BEYOND THE BASICS
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Q: HOW DO I LIGHTEN MY LOOK?
A: First things first. Take a look at your starting shade. Generally, we don’t recommend
going any more than 2 shades lighter than your current color. So if you have medium
brown hair, you could go light brown or dark blonde. If your final goal is light
blonde, it may take a few colorings, but you’ll be happier with the result. Also,
we typically recommend using a neutral or cool/ash shade to go lighter, since that
will help control the most “brassiness.”
Q: HOW DO I GO DARKER?
A: The same rule of thumb applies whether you’re going lighter or darker: Stick
within 2 shades of your starting color. For a golden brown, try a warm tone, or
for a dark, ashy look, use a cool tone.
Q: I TRIED TO COLOR MY PREVIOUSLY HIGHLIGHTED HAIR AND THE PREVIOUSLY HIGHLIGHTED
PORTION TURNED OUT WITH RED HUES. CAN YOU RECOMMEND A COLOR TO GO OVER IT AND TONE
DOWN THE RED?
A: Both of these questions can be addressed with blonde coloring. Try
demi-permananet hair color, which lasts up to 28 washes. These will have
low peroxide and no ammonia. You can use cool shades to refresh highlights or to
tone down highlights that seem too red or bright.
Q: I FORGOT THAT MY HAIR REALLY GRABS GOLD TONES. TO TONE DOWN THE GOLD, SHOULD
I USE A NEUTRAL OR COOL LIGHT BROWN COLOR? I DON’T WANT TO LOOK TOO DARK OR DRAB—I
WANT A MEDIUM TO LIGHT GOLDEN BROWN HAIR COLOR.
A: Since you do want to see some warm, golden tones, your best bet is to use a neutral
brown color to tone down the extra golden tones. If you use a cool tone, you could
take out your warm tones entirely.
Q: HOW DO I FIX MY HAIR IF I MESS IT UP WHEN COLORING AT HOME?
A: Refer to the neutralizing chart below to see how to fix any at-home coloring