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your most beautiful
blonde
Find a product you’ll love to bring out the most beautiful you. Select a product to start exploring.
Ready, Set, Blonde
find your brilliant blonde

Which blonding method is right for me?
| Your starting color | that look you'll get | how to apply* |
|---|
|
Brown to Light Blonde
Born Blonde original | all-over blonde in one simple step
| Each Born Blonde product
comes with its own apllictor bottle and pair of premium gloves. Use these to apply the lightening mixture evenly to your hair, covering every strand.
|
| Dark Brown to Light Blonde Born Blonde Ultra Blue | Ultra-light, all-over blonde ins one simple step; perfect if your're prone to brassiness |
| Black to Dark BlondeBorn Blonde Maxi | Maxiumum all-over blonding in one-step even on black hair |
* Hair that has been repeatedly colored with black dye ordark colors may not achive desired lightening.

What are my blonding product options
Born Blonde Original

Our original formula for one-step, all-over blonding on light blonde to brown hair
Born Blonde Ultra Blue

Ultra-light, all-over blonding without brassiness - go from dark brown to blonde in one simple step! For use on light blonde to dark brown hair
Born Blonde Maxi

The most blonde you could be, no matter how dark your starting color. You'll get maximum all-over lightening - even for the darkest hair - in one easy step. For use on dark blonde to black hair.