Color Me firereds

firereds, long-lasting color

 
  • VibeRed Color Boosting Technology gives you luscious red color for up to 8 weeks.
  • Color-Amplifying Conditioner seals in rich red color and boosts shine with each use.
Do it yourself  
 

Heat up your look

Be as red hot as you dare with any of our Vibrant Fire Reds shades

See the shades  

Color Chart

Firefighter

Have you seen our latest spot, Smokin' Hot?

 Watch it now