Get healthy-looking hair color all year long*

Natural Instincts boxes

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.*

*Follow package directions for use.
**vs leading level 3

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Find your shade subhead

Personalized color results in 3 steps!

Step 1 Choose the shade closest to your current color.

Shine all year in 10 minute a month*

  • Antioxidant-rich and ammonia-free
  • 44 naturally beautiful shades
  • Leaves no visible root line

Link to full shade palette