Color that reflects

the real you

Natural Instincts has antioxidants and vitamins C& E in the color and the conditioner. This gentle formula makes hair color look healthier and shinier every time you use it.**

*use every month, per package directions
**vs. a leading level 3

Find Your Shade

Personalized color results in 3 steps!

Step 1 Choose the shade closest to your current color.

Enriched formula for natural-looking color

  • Antioxidant-rich and ammonia-free
  • 34 naturally beautiful shades
  • Leaves no visible root line
  • How to use it.

See the full shade palette