Natural Instincts is the first clinically
proven hair color to be less damaging.*
80% of women agreed
it made their hair feel softer.**
Click a swatch to see shades in that color family
*vs. leading level 3
**among 564 women who saw a difference vs. untreated
- Antioxidant-rich, ammonia-free, hair color
- Helps protect hair from dryness
- Works in just 10 minutes
- Gently blends away gray
