Revitalize your color

With a gentle, hassle-free formula - even more shades

Natural Instincts Loving Care gives you natural-looking, illuminating hair color that leaves even fine or thinning hair looking full. Gently blend away your gray—and get volume that’s hard to resist!

See the full Shade Palette

Full color for a full life

  1. natural-looking, illuminating color to flatter your skin tone
  2. gentle formula with no ammonia or peroxide
  3. subtle gray coverage from a one-step application
  4. now with revitalizing conditioner! How to use it