In an independent clinical study, analysis of hair after using Natural Instincts showed less damage,* making Natural Instincts the first clinically proven hair color to be less damaging.*

In fact, hair color formula actually helps protect hair from dryness, leaving it feeling as healthy as it looks. In clinical tests, 80% of women agreed that Natural Instincts made their hair feel softer.**

*vs. leading level 3
**vs. before coloring among 564 women who saw a difference.

• 
  Katy, TX
• 
  Stephanie, TX
• 
  Tina, PA
• 
  Charlene, KS
• 
  Jennifer, CA
• 
  Julie, SC

Quotes from clinical study participants.

• My hair just felt healthier and looked healthier* ...I had a boost of confidence I felt better about myself and it healthy shiny and just great.*vs. untreated hair
  - Respondent 1354
• It felt soft to touch and looked shiny and full.
  - Respondent 2171
• It was softer….It felt like new hair.
  - Respondent 2425
• I had a good experience and it worked ...Everyone noticed I got lots of compliments from it... I would recommend it to other friends...
  - Respondent 1354
• It look(ed/s) shiny, which is healthier* to me...It look(ed/s) rejuvenated*93% of women agreed among 220 women who saw a difference
  - Respondent 2425