Antioxidant-rich formula helps protect hair from dryness*

At home and in stuides, Natural instincts delivers healthy-looking hair color that
leaves hair looking gorgeous and feeling great.

real results

See what 10-minute, healthy-looking hair color did for these women!

  • Katy, TX
  • Stephanie, TX
  • Tina, PA
  • Charlene, KS
  • Jennifer, CA
  • Julie, SC
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Caitlin

Wants color that looks natural and healthy-looking

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#4 Sunflower

Beautiful blonde hair color and a confidence boost

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Nisa

Needs a healthy way to get rid of gray

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#21 Chocolate Cream

Gray coverage, gorgeous color and great-feeling hair

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Patti

Finding the right red

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#16 Spiced Tea

A just-right red that leaves hair feeling smooth

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Tricia

On-the-go mom needs great color fast

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#18 Pecan

10-minute color with incredible results

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science and testing

In an independent clinical study, analysis of hair after using Natural Instincts showed less damage,* making Natural Instincts the first clinically proven hair color to be less damaging.*

In fact, hair color formula actually helps protect hair from dryness, leaving it feeling as healthy as it looks. In clinical tests, 80% of women agreed that Natural Instincts made their hair feel softer.

Find your shade

*Natural Instincts level 2 non permanent vs. leading level 3 permanent
**vs. before coloring among 564 women who saw a difference.

Clinically Proven

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  • My hair just felt healthier and looked healthier* ...I had a boost of confidence I felt better about myself and it healthy shiny and just great.*vs. untreated hair
    - Respondent 1354
  • It felt soft to touch and looked shiny and full.
    - Respondent 2171
  • It was softer….It felt like new hair.
    - Respondent 2425
  • I had a good experience and it worked ...Everyone noticed I got lots of compliments from it... I would recommend it to other friends...
    - Respondent 1354
  • It look(ed/s) shiny, which is healthier* to me...It look(ed/s) rejuvenated*93% of women agreed among 220 women who saw a difference
    - Respondent 2425
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