Nice 'n Easy Born Blonde delivers natural-looking, uniform lightening for an all-over blonde look in one simple step. Whether your starting color is light blonde to dark brown or even black, you can easily become completely, beautifully blonde.

Try Born Blonde Original for use on light blonde to brown hair. Pick Born Blonde Ultra Blue for ultra-light blonding without brassiness. Or go for maximum blonding--even on the darkest hair--with Born Blonde Maxi. Choose your product