We'll help you choose the right product to be your most beautiful blonde.

Which blonding method is right for me?
What are my blonding product options?
What will my results look like?
YOUR STARTING COLOR
THAT LOOK YOU'LL GET
HOW TO APPLY*

Brown to
Light Blonde

All-over blonde in one simple step

Dark Brown to
Light Blonde

Ultra-light, all-over blonde in one simple step; perfect if you're prone to brassiness

Black to
Dark Blonde

Maximum all-over blonding in one step—even on black hair

* Hair that has been repeatedly colored with black dye or dark colors may not achieve desired lightening.

Born Blonde Original
Our original formula for one-step, all-over blonding on light blonde to brown hair.
Born Blonde Ultra Blue
Ultra-light, all-over blonding without brassiness—go from dark brown to blonde in one simple step! For use on light blonde to dark brown hair.
Born Blonde Maxi
The most blonde you could be, no matter how dark your starting color. You'll get maximum all-over lightening—even for the darkest hair—in one easy step. For use on dark blonde to black hair.
Click on a product name to see your results.
BORN BLONDE ORIGINAL
BORN BLONDE ULTRA BLUE
BORN BLONDE MAXI

* This natural hair color has warmer red/gold tones that may show up when you highlight. Check the package for more information.