REVISIT YOUR ROUTINE
A winning look begins with proven products, so edit your beauty stand-bys to include only quality items that get results. Perfect 10 takes hair color performance to the next level, delivering beautiful, lustrous color again and again—and in just 10 minutes.

COLOR COUTURE
Vibrant hues turn heads on this season's must-have dresses. Celebrity colorist and salaon owner Marcy Cona says the same is true for modern hair coloring—which is why she recommends Perfect 10. "The key to amazing hair color is the shade choices I use to inspire my clients. With Perfect 10 you get 24 designer shades that will deliver high- gloss results in just 10 minutes."

SMART BEAUTY
Today's must-have beauty products have the science to back them up—like the exclusive micropearl formula found in every shade of Perfect 10 hair color. It gently accelerates the color development process to deliver high gloss hair color in just 10 minutes. And it's an award-winning formula recognized by both beauty and science experts.

SHINE ON
From jeweled shoes to slick red lips, shine rules the runway. And while it may be just a style option in fashion, shine is a staple of gorgeous hair color. That's why Perfect 10 uses a dual-conditioning system to leave your hair incredibly soft and glossy: the advanced color créme plus weekly conditioning treatments of ColorSeal give you dramatic shine.

DOUBLE AGENT
Save time and prevent damage by choosing multitasking products that blend beauty with protection. Like makeup and moisturizer with SPF to protect your skin—or Perfect 10 hair color, which better protects your hair when you color. Says Cona, "Perfect 10 actually better protects your hair than the leading créme colorant by helping to preserve the hair's natural protective coating."*

FAST FORWARD
Keep your look current—and your current look looking its best—with quick, easy improvements. Add dramatic details to your everyday basics: try a bold cuff or ornate clutch to dial up your personal style. And try 10-minute high gloss hair color from Perfect 10 to dial up bold, gorgeous, glossy hair color that punctuates your hair style.

STYLE VANGUARD
Embrace the breakthrough—from emerging designers to skincare advances. And add hair color advances to the list, too: Perfect 10 is the biggest technological advance in at-home hair coloring since Clairol introduced the first home hair color in 1956.

PUT GRAY IN ITS PLACE
Gray is having a moment in fashion and makeup, from suits and shoes to shadows and even nail polish. But when it comes to hair color, don't give gray a runway to strut its stuff. Use Perfect 10 to cover even your toughest grays from root to tip.

WORK IT WITH CONFIDENCE
The right attitude makes all the difference, from flattering clothing choices to successful hair coloring results. Turn heads with gorgeous hair color that applies with ease: only Perfect 10 uses a patented Perfect Color Comb that distributes hair color quickly and easily. It gives you all the confidence you need everytime you color.

MOST WANTED
Let beauty editors test products—it's their job, after all. Then use their recommendations to find the best of the best without having to experiment on your own. Upon its launch, Perfect 10 was the most-awarded hair color brand by beauty editors.**

*Less surface damage vs. leading permanent créme colorant.
**Among leading U.S. national beauty magazines 2008.