Best New Products Awards

More than 50,000 American consumers took part in selecting the Best New Products. In order to win, a product doesn't just have to be great—it has to wow consumers enough to make them want to buy it again. Listen to what a few consumers are saying:

“I LOVE it. The 10 minutes to color my hair is WONDERFUL. I doubt that I will ever use anything else. I've been recommending it to everyone ever since I first used it in February!”

“I think that this product is amazing. I have always had success with it every time I have used it. It offers full coverage in half the time of other hair dying products.”