Revitalize your color

With a gentle, hassle-free formula - even more shades

Natural Instincts Loving Care gives you natural-looking, illuminating hair color that leaves even fine or thinning hair looking full. Gently blend away your gray—and get volume that’s hard to resist!

Full color for a full life

  1. natural-looking, illuminating color to flatter your skin tone
  2. gentle formula with no ammonia or peroxide
  3. subtle gray coverage from a one-step application
  4. now with revitalizing conditioner! How to use it