Frequently Asked Questions: After-color care

  1. How long can I keep a box of haircolor before using it?
  2. How do I keep my haircolor looking vibrant and beautiful—and prevent fading?
  3. Can you color your hair too often?
How long can I keep a box of haircolor before using it?
If you don't open the bottles, your haircolor products will generally last 3 years.
How do I keep my haircolor looking vibrant and beautiful—and prevent fading?
The first rule in keeping your color looking great is to reapply as often as recommended according to the product you choose
Use a shampoo and conditioner formulated for color-treated hair. Avoid exposing your hair to the sun. Remember that the sun is a natural hair lightener, and overexposure can cause hair to fade or even change color.
Shampoo or rinse your hair immediately after swimming in chlorine or salt water. Chemicals left in the hair can accelerate fading, especially when mixed with the sun.
Can you color your hair too often?
Demi-Permanent haircolor will last up to 28 shampoos—if you wash your hair every day, that's about 4 weeks. Permanent (lasts until your hair grows out or you recolor) haircolor should be refreshed when your roots start to show, about 4-6 weeks. As long as you follow the instructions for root application only, you should not have any problems with color build-up.