Maxing out the lifespan of your color
Nothing lasts forever and all color fades, but here are some ways to keep your color looking great for longer…

Condition
(like all the time!)
The more porous your hair is – that is, the drier it feels and the more split ends it has - the quicker your color fades. So, it’s definitely worth using a conditioner every time you wash your hair and, if you can squeeze it in, a hair mask once a week.
Choose your shampoo and conditioner wisely
A color protecting shampoo and conditioner can make a real difference – where possible choose one that’s specific for your shade.
Stay off the alcohol....
Avoid styling products that have alcohol in the ingredients as they’ll dry your hair out and will strip your color faster.
Wash less
We’re not saying don’t shower! But the more you shampoo, the more you rinse out your color. You can always use a dry shampoo between washes if you need to.
When you do wash...water matters
When you wash your hair, use warm water (not super-hot) and think about trying a filtered shower head (it takes out some of the iron and limescale) which can also protect your color.
Give your roots some love
Touching up your roots saves you from having to do an all over color. It’s super quick to do (like 10 mins) and looks great. Root Touch-Up by Nice ‘n Easy is simple to use and available in 28 shades.
Care for your hair
A glossing treatment is also a great way not only to keep your color looking fresh, but your locks in top-notch condition. You can apply our Color Gloss-Up straight from a tube and get a color + nourishing boost lasts for up to 10 washes (the only downside is that it won’t cover gray).
Insider Tip
Heated appliances like straighteners (and the heat from the sun) also fade color so it's worth using a heat protector when you style (and wearing a hat in the sun!)