37, BLACK is rated 4.3 out of 5 by 1419.
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Rated 5 out of 5 by from Natural Instincts This product smells great and doesn't have the harsh dye smell like other brands. Leaves hair feeling soft and the color is rich. Grey covereage is better than other brands and the color options cover a wide range of choices. [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 3 out of 5 by from Good color, no bad smell! Having tried Natural Instincts in the past, I was hesitant to try again, but because it seemed the best Clariol option for me, I tried again with a different color. First, the directions are super simple. I love that the product is easy to use and gives nice color without a million steps. Second, I greatly appreciated that the usual chemical-y ammonia scent was barely noticeable. My biggest reason for not dying my hair often is the smell, because I can't stand it. Natural Instincts has a gentle scent and makes dying your hair much more tolerable when it comes to scent. Last, the color looked great immediately application. My hair had a dark espresso tint that naturally complimented my normal, no-dye color. However, I felt the color was a little untrue to the box-promised results after just a few days of fading. My hair also felt dry for a few days afterward, so I had to go a little heavy on the leave-in conditioner for a while. All in all a good product. I would probably go with something different next time for myself. [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 1 out of 5 by from Didn't work for me! First of all, my color isn't listed so I just picked the closest color. I used 23R (medium auburn). Not sure what to say about this product other than it didn't work for me at all. I definitely got the correct color in order to add a little red to my hair. I followed the directions to a T. After everything was said & done, there wasn't an ounce of color in my hair. To say I was disappointed would be an understatement. I won't consider purchasing this in the future. [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 3 out of 5 by from Burgundy Black I think it was decent, a little too dark for me but it looked promising for someone with a dark complexion. [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 4 out of 5 by from Love this! The color is amazing! It doesn't stink & it doesn't fade to fast! My new favorite hair dye! Thank you buzz agent for introducing me! I love it! [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 5 out of 5 by from It look natural... finally The product works great...the shade is natural like it have never been dye...love the product... high quality...love how it looks at sun light... [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 2 out of 5 by from Doesn't really show The Clairol MyShade app suggested I try this color to achieve my dream look. The application process was easy and I excitedly waited as the dye sat in my hair. When I washed it out and looked in the mirror, I didn't see the "bright auburn brown" advertised on the box. My plain brown hair looked darker, with no hints of red. I'm honestly disappointed by this color and will soon re-dye my hair to a more suitable color. [This review was collected as part of a promotion.]
Date published: 2017-01-20
Rated 5 out of 5 by from A+++++++++ I love this product! It covered my gray and had a rich deep color that gradually and naturally faded back to my normal color. Will definitely be using this product again in the future! [This review was collected as part of a promotion.]
Date published: 2017-01-20
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