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Blonde It Up

  • • ADVANCED BLONDING SYSTEM WITH NO BLEACH: lightens hair up to 5 levels without the side effects of bleaching, with a conditioned, soft, and glossy finish.
  • • AMINOLIFT TECHNOLOGY: Effectively lifts pigments inside the hair, while the AminoGlycine complex helps protect hair’s natural keratin and protein and helps to keep it structure intact.
  • • WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair.


Wow no bleach.

  • Neutralizes warm tones
  • Adds a pearlescent veil of colour and high-gloss shine
  • Designed for bleached, highlighted, natural and colour-treated blondes

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