Nice'n Easy Pure Brunettes
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Nice'n Easy
Permanent color in 43 natural-looking shades...
Textures & Tones
BRILLIANT COLOR + MOISTURIZED HAIR...
Natural Instincts
Demi-Permanent Ammonia Free Hair Color...
Permanent Root Touch-Up
Permanent color that seamlessly blends with leading shades...
Color Refreshing Spray 2-1
Say goodbye to roots & hello to volume in an instant! Root Touch-Up Color + Volume 2 in 1 Spray covers your gray regrowth and adds a boost of volumes in as long as it'll take you to say wow! What's the secret...
Root Touch-Up Temporary Color Refreshing Spray
Spray away grays in seconds! Root Touch-Up Color Refreshing Spray extends the life of your color...
Temporary Root Touch-Up Concealing Powder
Temporary root coverage that blends with your existing hair color...
Color Gloss Up
Gloss Up with our salon-inspired formula to keep your color fresh for longer...
Blonde it up
ADVANCED BLONDING SYSTEM WITH NO BLEACH: lightens hair up to 5 levels without the side effects of bleaching...
Blonde It Up Crystal Glow Toners
Get soft hues with a BIG impact! Boost your blonde with sheer color and brilliant shine...
Natural Instincts Bold
Gentle and bold...
Balayage for Blondes
Natural looking personalized highlights for blondes: ombre...
Balayage for Brunettes
Natural looking personalized highlights for brunettes: ombre...
Born Blonde
Up to 6 levels lighter in one step...
Frost & Tip
Create the ultra precise blonde highlights you want with expert cap & hook...
Perfect 10
High gloss permanent crème hair color in 10 minutes...
Root Touch Up By Natural Instincts
When you’re in between salon visits or touching up your at-home color...
Bold & Bright
INTENSE COLOR + MOISTURIZING SHINE...