Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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NiceNEasy_6A Light Ash Brown
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6A Light Ash Brown

Nice'n Easy 6A Light Ash Brown

As rich as toasted almonds

Natural Instincts Bold R56 Achiote Auburn Packshot
Natural Instincts Bold R56 Achiote Auburn Swatch

Natural Instincts Bold R56 Achiote Auburn

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Clairol_TotalRTU_7 Dark Blonde
Clairol_TotalRTU_ShadeSwatch_7 Dark Blonde

Total Root Touch-Up 7 Dark Blonde - Saint-Tropez

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Natural Instincts Bold F66 Dragon Fuchsia Packshot
Natural Instincts Bold F66 Dragon Fuchsia Swatch

Natural Instincts Bold F66 Dragon Fuchsia

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Root Touch Up 6 Light Brown Packshot
Root Touch Up 6 Light Brown Swatch

Root Touch-Up 6 Light Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Bold & Bright 20 Black Licorice Packshot
Black Licorice Color Swatch

Bold & Bright 20 Black Licorice

With pure black, mouth-watering tones.

Natural Instincts Bold C64 Copper Sunset Packshot
Natural Instincts Bold C64 Copper Sunset Swatch

Natural Instincts Bold C64 Copper Sunset

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

NiceNEasy_6G Light Golden Brown
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6G Light Golden Brown

Nice'n Easy 6G Light Golden Brown

As golden as ray of sunshine

NiceNEasy_6.5 Lightest Brown
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6.5 Lightest Brown

Nice'n Easy 6.5 Lightest Brown

As inviting as freshly baked pastries

NiceNEasy_6R Light Auburn
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6R Light Auburn

Nice'n Easy 6R Light Auburn

As delicate as marigold leaves

Natural Instincts Bold BL28 Blue Black Colibri Packshot
Natural Instincts Bold BL28 Blue Black Colibri Swatch

Natural Instincts Bold BL28 Blue Black Colibri

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

Natural Instincts Bold BR36 Deep Burgundy Acai Packshot
Natural Instincts Bold BR36 Deep Burgundy Acai Swatch

Natural Instincts Bold BR36 Deep Burgundy Acai

Bold, glossy color and moisturized hair for up to 8 weeks, even on dark bases.

NiceNEasy_6.5G Lightest Golden Brown
Clairol_Nice_N_Easy_Hair_Color_Base_Content_6.5G Lightest Golden Brown

Nice'n Easy 6.5G Lightest Golden Brown

As warm as golden teak wood

Medium Ash Blonde - Key West Pack
Medium Ash Blonde - Key West Shade Swatch

ColorStrong 8.1 Medium Ash Blonde - Key West

Clairol ColorStrong Permanent Zero Ammonia Hair Dye, 8.1 Medium Ash Blonde - Key West Hair Color, 1 kit

Clairol_TotalRTU_5R Auburn Red
Clairol_TotalRTU_ShadeSwatch_5R Auburn Red

Total Root Touch-Up 5R Auburn Red - Sedona

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Pina Colada Pack
Pina Colada Color Swatch

Bold & Bright 110 Piña Colada

A light and refreshing blonde.

Clairol_TotalRTU_5 Medium Brown
Clairol_TotalRTU_ShadeSwatch_5 Medium Brown

Total Root Touch-Up 5 Medium Brown - Tuscany

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Clairol_TotalRTU_6 Light Brown
Clairol_TotalRTU_ShadeSwatch_6 Light Brown

Total Root Touch-Up 6 Light Brown - Rome

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Clairol_TotalRTU_5G Golden Brown
Clairol_TotalRTU_ShadeSwatch_5G Golden Brown

Total Root Touch-Up 5G Golden Brown - Cape Town

Spend more time exploring the world, less time worrying about your roots! With Clairol Total Root Touch-Up permanent touch-up for roots + color mask for lengths, get 100% gray coverage and refreshed color between salon visits.

Root Touch Up 6.5G Lightest Golden Brown Packshot
Root Touch Up 6.5G Lightest Golden Brown Swatch

Root Touch-Up 6.5G Lightest Golden Brown

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

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