Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

Textures & Tones

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Nice'n Easy10 2 Black
NNE10 pack
NNE10 swatch

Nice'n Easy10 2 Black

As classic as black stilettos.

Nice'n Easy10 3 Darkest Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 3 Darkest Brown

As mesmerizing as deep brown eyes.

Nice'n Easy10 4 Dark Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 4 Dark Brown

As elegant as dark truffle.

Nice'n Easy10 5 Medium Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 5 Medium Brown

As beautiful as polished smoky quartz.

Nice'n Easy10 4R Dark Auburn
NNE10 pack
NNE10 swatch

Nice'n Easy10 4R Dark Auburn

As mesmerizing as an amber gemstone.

Nice'n Easy10 5A Medium Ash Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 5A Medium Ash Brown

As inviting as toasted chestnuts.

Nice'n Easy10 5G Medium Golden Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 5G Medium Golden Brown

As velvety as chocolate.

Nice'n Easy10 6 Light Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 6 Light Brown

As balanced as cocoa and cream.

Nice'n Easy10 6.5A Lightest Cool Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 6.5A Lightest Cool Brown

As cool as weathered driftwood.

Nice'n Easy10 7 Dark Blonde
NNE10 pack
NNE10 swatch

Nice'n Easy10 7 Dark Blonde

As creamy as an oat latte.

Nice'n Easy10 6R Light Auburn
NNE10 pack
NNE10 swatch

Nice'n Easy10 6R Light Auburn

As yummy as honey drizzled on toast.

Nice'n Easy10 10 Lightest Blonde
NNE10 pack
NNE10 swatch

Nice'n Easy10 10 Lightest Blonde

As bright as a midsummer morning.

Nice'n Easy10 6WN Light Chocolate Brown
NNE10 pack
NNE10 swatch

Nice'n Easy10 6WN Light Chocolate Brown

As sweet as brown sugar.

Root Touch-Up Extra Lift
Root Touch Up Extra Lift Packshot
Root Touch Up Extra Lift Swatch

Root Touch-Up Extra Lift

Permanent color that seamlessly blends with leading shades, even salon color for 100% gray coverage.

Root Touch-Up By Natural Instincts 8 Medium Blonde
Clairol_RTU_8_MediumBlonde
RTUNI_ColorSwatch8mediumblonde

Root Touch-Up By Natural Instincts 8 Medium Blonde

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 7 Dark Blonde
Clairol_RTU_7_DarkBlonde
RTUNI_ColorSwatch7darkblonde

Root Touch-Up By Natural Instincts 7 Dark Blonde

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 6 Light Brown
Clairol_RTU_RTU_6_LightBrown
RTUNI_ColorSwatch6lightbrown

Root Touch-Up By Natural Instincts 6 Light Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette
Clairol_RTU_6.5_BlondeLightestBrown
RTUNI_ColorSwatch6_5blondelightestbrown

Root Touch-Up By Natural Instincts 6.5 Bronde/Lightest Brunette

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 5 Medium Brown
Clairol_RTU_5_MediumBrown
RTUNI_ColorSwatch5mediumbrown

Root Touch-Up By Natural Instincts 5 Medium Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

Root Touch-Up By Natural Instincts 5G Golden Brown
Clairol_RTU_5G_GoldenBrown
RTUNI_ColorSwatch5ggoldenbrown

Root Touch-Up By Natural Instincts 5G Golden Brown

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts.

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