Your self-confidence can have 50 different shades so don’t be afraid to unlock them. Discover our first permanent color that helps block damage, includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+*that reduces the risk of an allergic reaction. Change your hair color fearlessly. #ColorFearlessly
* ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information.
A BETTER WAY TO APPLY PERMANENT COLOR!
Want more dimension and healthier hair? Watch this video for step by step instructions. Perfect for newbies and experts alike. Nice ‘n Easy. Natural color. 100% gray coverage.
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