Our story - the color pioneer
No limits. Just color to suit everyone.
For over 90 years, we’ve encouraged self-expression through hair color and have been inspired by its transformative power. We’ve never been afraid to challenge social norms, starting in the post war era when we boldly claimed that ‘Nice women DO color their hair’. This pioneering spirit has helped us grow from a family business to an industry leader and we’re proud to offer you a diverse range of hair color to suit every hair type.
One step hair color