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Our story - the color pioneer

No limits. Just color to suit everyone.

90 years of color.

For over 90 years, we’ve encouraged self-expression through hair color and have been inspired by its transformative power. We’ve never been afraid to challenge social norms, starting in the post war era when we boldly claimed that ‘Nice women DO color their hair’. This pioneering spirit has helped us grow from a family business to an industry leader and we’re proud to offer you a diverse range of hair color to suit every hair type.

A trailblazer for women.

Clairol's ads empowered women to express themselves freely. Does She or Doesn’t She broke hair color taboos, while Let Me Live It as a Blonde and It Lets Me Be Me campaigns reinforced choice. For generations, Clairol has inspired confidence and liberation.

  • 1950

    One step hair color

    (Miss Clairol)


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