Our story - the color pioneer
No limits. Just color to suit everyone
90 years of color.
For over 90 years, we’ve encouraged self-expression through hair color and have been inspired by its transformative power. We’ve never been afraid to challenge social norms, starting in the post war era when we boldly claimed that ‘Nice women DO color their hair’. This pioneering spirit has helped us grow from a family business to an industry leader and we’re proud to offer you a diverse range of hair color to suit every hair type.
COLORIFY
Colorify is Clairol’s way of empowering you to embrace your true colours. It's about more than the perfect shade—it’s about expressing your unique self. Whether enhancing your natural beauty or trying bold new looks, Colorify helps you reflect the confidence and personality within.
Join the Colorify Movement
Our Colorify philosophy has sparked a global community embracing self-expression through color. From vibrant reds to subtle blondes, people are sharing their unique styles. Join the conversation with #ItsSoMe and share your color journey.
A Legacy of Color Innovation
Founded in 1931, Clairol revolutionised beauty with at-home hair color, making salon-quality color accessible to all. Over the years, we’ve continued to innovate with products that offer bold shades and nourishment, helping people feel confident and true to themselves.