Our story - the colour pioneer
No limits. Just colour to suit everyone
90 years of colour.
For over 90 years, we’ve encouraged self-expression through hair colour and have been inspired by its transformative power. We’ve never been afraid to challenge social norms, starting in the post war era when we boldly claimed that ‘Nice women DO colour their hair’. This pioneering spirit has helped us grow from a family business to an industry leader and we’re proud to offer you a diverse range of hair colour to suit every hair type.
COLOURIFY
Colourify is Clairol’s way of empowering you to embrace your true colours. It's about more than the perfect shade—it’s about expressing your unique self. Whether enhancing your natural beauty or trying bold new looks, Colourify helps you reflect the confidence and personality within.
Join the Colourify Movement
Our Colourify philosophy has sparked a global community embracing self-expression through colour. From vibrant reds to subtle blondes, people are sharing their unique styles. Join the conversation with #ItsSoMe and share your colour journey.
A Legacy of Colour Innovation
Founded in 1931, Clairol revolutionised beauty with at-home hair colour, making salon-quality colour accessible to all. Over the years, we’ve continued to innovate with products that offer bold shades and nourishment, helping people feel confident and true to themselves.