Clairol | Experts In At-Home Hair Color | Shop Online

TRANSPORT YOUR HAIR COLOR TO A NEW DIMENSION. Clairol ColorStrong gives you multidimensional color and reinforces the internal structure of your hair. What's the secret? The continuous system with color + bonding has AHA in every step: Bonding Primer, Permanent Color and Bonding Treatment. Zero ammonia + 100% gray coverage. Sublimely multidimensional color.

Explore the range

20240711_CLAIROL_DAY1_ABatz0744_v1_QC_R150

Akua Shabaka and Rebecca Henry

New ColorStrong!

Learn more about us

For over 90 years, Clairol has empowered individuals to find and express their true colors. 
Here every shade is crafted with care, bringing you products that feel "so you".

Clairol, It's So Me

Clairol It's So Me 3.0 ANTHEM

Clairol It's So Me 3.0 Anthem - video

From vibrant colors to gentle touch-ups, Clairol has a shade and style for every you!

See all products

12_09_22_CLAIROL_Day3_006_BIU_SHEEN_2781_EXT_v4b_QC_R100

Blonde It Up

Clairol's Blonde It Up is designed to enhance and brighten your blonde hair. Our range includes permanent and demi-permanent formulas in various blonde shades, making it easy to find the right one for your hair type and style. Achieve stunning results with our long-lasting color and easy-to-follow instructions. Trust Clairol to help you look and feel your best, whether you're touching up your roots, adding depth and dimension, or making a bold statement. Discover our range of products today and turn heads with your vibrant and beautiful locks.

Learn More

Clairol_Retail_FY24_Bold_Bright_Hero_Trio_Image Webp

Bold & Bright

Unstoppable vibrancy! Bold & Bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Learn More 

FY25 Born Blonde KV

Born Blonde

Meet Clairol Born Blonde, our most powerful blonding system that lightens hair up to 6 levels, providing natural-looking blonde results from roots to ends, even on dark hair! With our innovative lightening technology, you have complete control over your results – the longer you leave the mixture on, the lighter your hair will become. That's what makes this hair lightener perfect for all hair shades. Each bleach kit includes an anti-breakage masque that smooths and protects hair fibers.

ColourStrong

Experience up to 8 weeks of vibrant, long-lasting color that helps reinforce hair structure* and creates captivating, luminous tones. *ColorStrong full kit vs. ColorStrong color step only

ColorStrong

Clairol_Retail-Frost-Tip_FY25_DAY2_ABATZ3705_v1_QC_R150

Frost & Tip

Transform your look and create precision blonde highlights right at home! Whether you desire a subtle shimmer or striking highlights, the Clairol Frost & Tip Hair Highlighting Kit includes a sectioned cap for endless possibilities. Each kit comes complete with an anti-breakage masque, which helps to protect  and smooth hair fibers, leaving your hair looking moisturized and luminous.

Clairol_Retail-Natural_Instincts_Bold-TOOLKIT_FY23_12_07_22_Day1_002_APRIL_1165_113576_RT1_v1

Natural Instincts

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually. Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

01_NNE_NUSH_0028_v3_QC_R150 (1)

Nice'N Easy

The Secret to Natural Looking Color? Clairol Nice'n Easy covers your grays with multi-dimensional natural looking color. 3 tones + highlights mimic your natural hair color's highs and lows. Oil infused formula smooths your hair so it takes color in fully and left with added smoothness. Revitashine Intense Treatment helps strengthen hair bonds and seal color in. Enjoy up to 8 weeks of shiny color. It's so me!

Nice'n Easy

Clairol_Retail_FY25_RTU_DAY2_ABATZ4996_v1_QC_R150

Root Touch-Up

Blended roots and covered grays? It's so me! Clairol's Root Touch-Up range of hair color solutions helps to cover up gray roots and seamlessly blend with any shade, even salon-colored hair. Our selection of root touch-up products is available in a variety of shades in permanent and temporary formulas. Our products provide long-lasting color and are easy to use at home, with clear instructions for a seamless application. Trust Clairol to help you look and feel your best with our range of root touch-up solutions, and maintain a perfect look at home.

Explore our brands

Experience vibrant, lasting color with ColorStrong. Nourishing and protecting your hair while delivering color and shine.

20240711_CLAIROL_DAY1_ABatz3413_v1_QC_R150

Jerlynn Torres

4064666943657_Clairol_ColorStrong_6_LightBrown_D1C1_99268023982

Light Brown - Roma Pack

Light Brown 6.0 (Roma)

Discover the shades Clairol influencers love and get inspired to find your perfect color!

Influencers picks

Interior designer and DIY expert based in Wiltshire, England.

20240711_CLAIROL_DAY1_ABatz1052_v1_QC_R150

Charlotte Coleman

Discover now

Mom, private chef and content creator focusing on Latin cuisines and drawing inspiration from her Mexican culture.

20240711_CLAIROL_DAY1_ABatz2731_v1_QC_R150_v3

Mother-daughter duo based in Los Angeles and co-creators of the clothing brand House of Aama.

Comedian, Content Creator, and Relatable Voice on Womanhood, Motherhood, and Friendship.

Clairol_Retail_FY25_RTU_DAY2_ABATZ5050_v1_QC_R150_v2

Manon Mathews

Content creator and experienced sports journalist, interviewing some of the world’s most coveted athletes.

Clairol_Retail_FY24_Bold_Bright_Hero_Trio_Image

Antonella Gonzalez, Lola Pfaehler and Michelle Winship

Content Creator, Host, and Mom of Two Sharing Her Color Journey.

Clairol-Retail_NNE_FY23-FPO_Shot03_RT1_v1

 Nush Cope 

A Fashion Enthusiast, Stylist-Turned-Creator, and Mom Sharing Style, Home, and Travel from London.

03_NNE_DEBBIE_0044_SKY

Debbie Le

Fashion & Lifestyle Creator Sharing Bold Style and Mom Life.

02_NNE_FRANKIE_0194_SKY

Franki Dammone

Musician, Model & Activist Embracing Her Natural Curls with Confidence.

April Kaplowitz

April Kae

12_09_22_CLAIROL_Day3_006_BIU_SHEEN_2624

Sheen Fatemi

Teacher by Day, Creator by Night, Expressing Herself Through Style and Bold Hair Color.

12_07_22_CLARIOL_Day1_001_NI_SOFIA_0358_v1_QC_R100

Sofia Bella

2022_ClairolNiceNEasy_Shot02_053_V4

Caroline Tucker

See the awards that make us shine—proof that great color gets noticed!

Color That Wins!

Category: Best Spray Root Coverage Winning Product: Root Touch-Up Color + Volume 2-in-1 Spray

Allure 2024 Logo

Allure 2024 logo

2024 Allure Best of Beauty Award

Find out more

Category: Root Touch-Up Winning Product: Root Touch-Up Color + Volume 2-in-1 Spray

Beauty Awards LOGO

2024 Good Housekeeping's Beauty Awards logo

2024 Good Housekeeping's Beauty Awards

2023 Allure Best of Beauty Award logo

2023 Allure Best of Beauty Award

Category: Long-Lasting Hair Color Winning Product: Permanent Root Touch-Up

O-Wards

2023 Oprah Beauty O-Wards

Discover Clairol: your source for hair color & healthy hair. Get expert advice on color matching, gray coverage & shop our products.