The hair colour I want to be.
Whether you’re new to colour, want a change, or want to enhance your current tone we’ve got a shade for you.GET MINE
Clairol. It's so you.
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IT'S SO ME.
Friends of the brand share a bit about themselves, their favourite products, and tips and tricks for a great at-home hair colour
Adored by You.
Check out our bestsellers.
Clairol Nice’n Easy Crème, Natural Looking Permanent Hair Dye
Permanent colour in over 50 natural-looking shades
Clairol Blonde It Up, Permanent High Lift No Bleach Hair Dye
Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones. Features: • AminoLift that lightens up to 5 levels with no bleach and helps protect hair • Anti-brass with Shimmer Lights Violet Toning Mask, tones down brassiness and helps maintain shine on lightened hair • Up to 5x Lighter • No Bleach • Less Damage vs traditional bleach kits