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Natural Instincts

Your natural way to shine! Natural Instincts semi-permanent hair dye is formulated with natural ingredients and 0% ammonia.

Blend away grey, naturally.

  • Vegan* colour with coconut oil and aloe vera
  • No ammonia or harsh scent
  • Lasts 28 washes
  • 15 natural shades in blonde, brown, black and red
  • Non-drip formula


*No animal derived ingredients or by-products.


Apply in three easy steps.

It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

IT'S SO ME.

Our Awards

Marie Claire

2022 Hair awards – Nice’n Easy

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Women's Health

2022 Hair awards – Colour Gloss Up

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Woman&Home hair awards 2023 - Permanent Root-Touch Up

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Natural Instincts Questions

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