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Natural Instincts

Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible greys and washes away gradually.

No commitment colour.

  • Vegan* colour with Coconut Oil + Aloe
  • Zero ammonia
  • Rich colour and glossy shine
  • Blurs visible greys and washes away gradually
  • Available in 16 shades of blonde, brown, black and red

*No animal derived ingredients

Apply in three easy steps.

It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

Totally naturally YOU.

Enhance your look with rich, radiant colour and glossy, got-to-have-it shine!


Our Awards

Marie Claire

2022 Hair awards – Nice’n Easy

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Women's Health

2022 Hair awards – Colour Gloss Up

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Woman&Home hair awards 2023 - Permanent Root-Touch Up

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Natural Instincts Questions

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