Blonde It Up
Platinum Blonde

Clairol's Blonde It Up is designed to enhance and brighten your blonde hair. Our range includes permanent and demi-permanent formulas in various blonde shades, making it easy to find the right one for your hair type and style. Achieve stunning results with our long-lasting colour and easy-to-follow instructions.

TRUTONE TONING CREAM: Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Ethanolamine, Sodium Sulfate, Mica, Parfum/Fragrance, Sodium Sulfite, Dicetyl Phosphate, Ascorbic Acid, Ceteth-10 Phosphate, Steareth-200, Toluene-2,5-Diamine Sulfate, Xanthan Gum, Disodium EDTA, Titanium Dioxide, Resorcinol, m-Aminophenol, 2-Methylresorcinol

TRUTONE ACTIVATOR: Aqua/Water/Eau, Paraffinum Liquidum/ Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic AcidCRYSTAL

FINISH TREATMENT: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone.

• ADVANCED BLONDING SYSTEM WITH NO BLEACH: lightens hair up to 5 levels without the side effects of bleaching, with a conditioned, soft, and glossy finish.

• AMINOLIFT TECHNOLOGY: Effectively lifts pigments inside the hair, while the AminoGlycine complex helps protect hair’s natural keratin and protein and helps to keep it structure intact.

• WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair.

1. Carry out an allergy test 48 hours before colouring.

2. Do a strand test to determine optimal timings and results.

3. When you’re ready to colour, pour the AminoLift Lightening Cream completely into the Activator Applicator Bottle. Close the bottle and shake.

4. FOR AN ALL-OVER APPLICATION: Part hair into sections and start at darkest part of your hair. Apply mixture to the hair keeping it away from the scalp. Gently smooth the mixture through to the hair ends avoiding the root area. Leave on for 10 minutes and check the progress. Once you’re happy with level of lightness apply product to the roots and gently smooth the mixture through all your hair. Check every 10 minutes for a maximum of 60 minutes until you achieve an overall lightening.

5. ROOT APPLICATION: Part hair into sections and start at darkest part of your head. Apply mixture to only new growth at roots. Leave the mixture for 30 minutes and check progress. Check every 10 minutes for a maximum of 60 minutes until you reached the lightness desired.

6. Rinse, shampoo, and condition: Apply the CC ColourSeal™ Conditioner (#3) or the Shimmer Lights Violet Toning Mask. Use the CC ColourSeal™ Conditioner once a week.

7. HELPFUL TIP: Your kit includes a bonus packet of Shimmer Lights Violet Toning Mask! Use immediately after you have lightened for a cool natural tone or 1-2 weeks after lightening to prevent any unwanted brassy tones.