Terms & Conditions

Privacy Policy

Cookie Policy

Accessibility

Shop

Support

Connect

It's So Me

Get Inspired

How To

Products

Shop all products

Our Brands

Our Story

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones. Features: AminoLift that lightens up to 5 levels with no bleach and helps protect hair Anti-brass with Shimmer Lights Violet Toning Mask, tones down brassiness and helps maintain shine on lightened hair Up to 5x Lighter No Bleach Less Damage vs traditional bleach kits

Platinum Bronde

BLONDE IT UP

Wow no bleach.

WHY WE LOVE IT

HOW TO USE

Clairol Blonde It Up, Permanent High Lift No Bleach Hair Dye

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish.Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.Features: AminoLift that lightens up to 5 levels with no bleach and helps protect hair Anti-brass with Shimmer Lights Violet Toning Mask, tones down brassiness and helps maintain shine on lightened hair Up to 5x Lighter No Bleach Less Damage vs traditional bleach kits

Platinum Blonde

Clairol Blonde It Up, Permanent High Lift No Bleach Hair Dye

Wow no bleach.

Meet our amazing community

Others also bought

Blond it Up Crystal Glow Toners

Clairol Colour Gloss Up, Temporary Colour Gloss

Become an insider!