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Natural Instincts
Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible greys and washes away gradually.
![](https://images.ctfassets.net/a09616lqyrlo/4hf6J7V7vv4qtokk1q6Mc5/715bb0aae91668e32241dedf0f51a2d8/Woman-With-Black-Hair-Green-Banner.png?w=1200&q=75&fm=webp)
![](https://images.ctfassets.net/a09616lqyrlo/3woFbwV7tAtnU0zzqapoIx/dcf08febd98fff2d0dcb615db34e1da0/Natural-Instincts-trioshot-GB-NZ-AU.png?w=750&q=75&fm=webp)
No commitment colour.
- • Vegan* colour with Coconut Oil + Aloe
- • Zero ammonia
- • Rich colour and glossy shine
- • Blurs visible greys and washes away gradually
- • Available in 13 shades of blonde, brown, black and red
*No animal derived ingredients
Apply in three easy steps.
It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…
![](https://images.ctfassets.net/a09616lqyrlo/2ZvMj2vzugvPk1EtdG6hGx/e92fcb087e191a0008bd14612266d07e/Natural-Instincts-Apply-in-three-easy-steps.png?w=1920&q=75&fm=webp)
![](https://images.ctfassets.net/a09616lqyrlo/2t3vSj6l5nWR6B8sk9AsWi/51be3db874fc1ab04efe461e5edf7757/Woman-curly-hair-against-sky-Its-So-Me-Hero-mobile.png?w=750&q=75&fm=webp)
IT'S SO ME.
Natural Instincts Questions
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![](https://images.ctfassets.net/a09616lqyrlo/7BUzsfQ3ztwz0kS221MMuc/d27be2ab75e658f0c4d17edf4b27fee2/1.png?w=256&q=75&fm=webp)