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Natural Instincts

Your natural way to shine! Natural Instincts semi-permanent hair dye is formulated with natural ingredients and 0% ammonia.

Blend away grey, naturally.

  • • Vegan* colour with coconut oil and aloe vera
  • • No ammonia or harsh scent
  • • Lasts 28 washes
  • • 38 natural shades in blonde, brown, black and red
  • • Non-drip formula


*No animal derived ingredients or by-products.

Apply in three easy steps.

It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

Find my shade

Totally naturally YOU.

Enhances your natural colour and boosts shine for radiant, healthy-looking hair.


  • • 80% naturally derived ingredients
  • • With coconut oil and aloe vera
  • • Enhances your natural colour and boosts shine for radiant, healthy-looking hair.


IT'S SO ME.

Natural Instincts Questions

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