Born Blonde

Meet Clairol Born Blonde, our most powerful blonding system that lightens hair up to 6 levels, providing natural-looking blonde results from roots to ends, even on dark hair! With our innovative lightening technology, you have complete control over your results – the longer you leave the mixture on, the lighter your hair will become. That's what makes this hair lightener perfect for all hair shades. Each bleach kit includes an anti-breakage masque that smooths and protects hair fibers.