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Permanent color in 50 natural-looking shades. Our new breakthrough product contains damage blocking technology*, ME+, an allergy gentle formula**, and conditioners at every step. *+Reduces damage compared to our permanent hair color without EDDS ** ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information.“96% of women would recommend to a friend*”*Based on a sample of 870 women

1 BLACKEST BLACK

NICE'N EASY

Gentle. Easy. Effective.

Nice’n Easy

WHY WE LOVE IT

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Nice'n Easy

Permanent color in 50 natural-looking shades. Our new breakthrough product contains damage blocking technology*, ME+, an allergy gentle formula**, and conditioners at every step. *+Reduces damage compared to our permanent hair color without EDDS** ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information. “96% of women would recommend to a friend*” *Based on a sample of 870 women

1BB Deepest Blue Black

1RR Deepest Cherry Black

1V Deepest Plum Black

2 BLACK

2BB BLUE BLACK

2V PLUM BLACK

3 Brown Black

3BG Deep Burgundy

3RV DARKEST BURGUNDY VIOLET

4 DARK BROWN

4BG DARK BURGUNDY

4G DARK GOLDEN BROWN

4R DARK AUBURN

4RB Dark Reddish Brown

4RV Burgundy

4W Dark Mocha Brown

5 MEDIUM BROWN

5C MEDIUM COOL BROWN

5CB MEDIUM WARM CHESTNUT BROWN

5G MEDIUM GOLDEN BROWN

5M Medium Mahogany Brown

5R MEDIUM AUBURN

5RB MEDIUM REDDISH BROWN

5W Medium Mocha Brown

6 LIGHT BROWN

6.5 Lightest Brown

6.5G LIGHTEST GOLDEN BROWN

6A LIGHT ASH BROWN

6G LIGHT GOLDEN BROWN

6R LIGHT AUBURN

6TR TRUEST RED

6W Light Mocha Brown

7 DARK BLONDE

7C Dark Cool Blonde

7CB COOL BEIGE BLONDE

7R Lightest Auburn

8 MEDIUM BLONDE

8A MEDIUM ASH BLONDE

8C Medium Cool Blonde

8G MEDIUM GOLDEN BLONDE

8R MEDIUM REDDISH BLONDE

8S Soft Silver

8SC Medium Copper Blonde

9 LIGHT BLONDE

9.5 LIGHTEST BLONDE

9A LIGHT ASH BLONDE

9G Light Golden Blonde

Permanent color in 50 natural-looking shades. Our new breakthrough product contains damage blocking technology*, ME+, an allergy gentle formula**, and conditioners at every step. *+Reduces damage compared to our permanent hair color without EDDS ** ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information. “96% of women would recommend to a friend*” *Based on a sample of 870 women

Nice'n Easy

Gentle. Easy. Effective.

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