Blonde It Up
Light up those locks with zero-bleach! Get that shade of blonde you've been dreaming of with Blonde It Up.
Lighten up to 5 levels.
Clairol's Blonde It Up base lightens hair up to 5 levels with no bleach, while Blonde It Up Toners adds a pearlescent veil of colour and high-gloss shine.
Boost your blonde with brilliant tones!
Designed for bleached, highlighted, natural and colour-treated blondes
Blonde It Up
Platinum Blonde