Skip to main content

Natural Instincts

Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible grays and washes away gradually.

No commitment color.

  • • Vegan* color with Coconut Oil + Aloe
  • • Zero ammonia
  • • Rich color and glossy shine
  • • Blurs visible grays and washes away gradually
  • • Available in 30 shades of blonde, brown, black and red

*No animal derived ingredients.

Apply in three easy steps.

It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

Totally naturally YOU.

Enhance your look with rich, radiant color and glossy, gotta-have-it shine!


Natural Instincts Questions

Become an insider

Sign up for the latest on hair trends, new launches and more…

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.