Your self-confidence can have 40 different shades so don’t be afraid to unlock them. Discover our first permanent colour that helps block damage, includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+*that reduces the risk of an allergic reaction. Change your hair colour fearlessly. #ColorFearlessly
* ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information.
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