Your self-confidence can have 32 different shades so don’t be afraid to unlock them. Discover our first permanent colour that helps block damage, includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+*that reduces the risk of an allergic reaction. Change your hair colour fearlessly. #ColorFearlessly
* ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See Q&A for more information.
Others also bought
Permanent Root Touch-Up
Permanent colour that seamlessly blends with leading shades, even salon colour for 100% grey coverage.
Natural Instincts Bold
Gentle and bold, glossy colour for up to 8 weeks, even on dark bases. Here's to the bolder colour you want, with the moisture you love! Natural Instincts Bold gives you gentle and bold, glossy colour for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold colour. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.