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Blonde It Up.

Light up those locks with zero-bleach! Get that shade of blonde you've been dreaming of with Blonde It Up.

Lighten up to 5 levels. Zero bleach.

  • AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact
  • Anti-brass with Shimmer Lights
  • Leaves hair conditioned, soft and glossy

Blonde it Up

Mix, dye, dry. With Clairol, it's easy to get the blonde hair colour you crave at home.

Boost your blonde with brilliant tones!

  • Neutralizes warm tones
  • Adds a pearlescent veil of colour and high-gloss shine
  • Designed for bleached, highlighted, natural and colour-treated blondes


Our Awards

Product of the Year awards 2024 – Hair Care

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Woman&Home hair awards 2023 - Permanent Root-Touch Up

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Women's Health

2022 Hair awards – Colour Gloss Up

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Marie Claire

2022 Hair awards – Nice’n Easy

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Blonde it Up Questions

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