Blonde It Up

Light up those locks with zero-bleach! Get tha shade of blonde you've been dreaming of with Blonde It Up.

Find My Shade
Woman with blond hair

Lighten up to 5 levels. Zero bleach.

Clairol's Blonde It Up base lightens hair up to 5 levels with no bleach, while Blonde It Up Toners adds a pearlescent veil of colour and high-gloss shine.

Boost your blonde with brilliant tones!


Designed for bleached, highlighted, natural and colour-treated blondes

Woman with blonde hair
BIU Toners UK Platinum Blonde Primary - Packshot

Blonde It Up

Platinum Blonde

blonde it up packshot
Woman with pink hair