Blonde It Up
Bleach

Be the blonde you want to be! Meet Clairol Blonde It Up Bleach, our most powerful blonding system that lightens hair up to 6 levels, providing natural-looking blonde results from roots to ends, even on dark hair! With our innovative lightening technology, you have complete control over your results – the longer you leave the mixture on, the lighter your hair will become. That's what makes this hair lightener perfect for all hair shades. Each bleach kit includes an anti-breakage masque that smooths and protects hair fibers.

LIGHTENING POWDER: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Silica, Disodium EDTA, Paraffinum Liquidum/ Mineral Oil/ Huile Minérale, Ultramarines (CI 77007).

DEVELOPING CREAM: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Steareth-21, Laureth-23, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Phosphoric Acid, Disodium Pyrophosphate, Sodium Stannate, Sorbitan Oleate, Acrylates/Stearyl Methacrylate Copolymer, Etidronic Acid, Citric Acid, EDTA.

LIGHTENING LIQUID: Tall Oil Acid, Oleth-2, Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Isopropyl Alcohol, Soytrimonium Chloride, C12-15 Pareth-3, Ethoxydiglycol, Hexylene Glycol, Ammonia, Parfum/Fragrance, Erythorbic Acid, Sodium Sulfite, EDTA, Limonene, Benzyl Salicylate.

ANTI-BREAKAGE MASQUE:Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Malic Acid, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexamethylindanopyran, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Ascorbic Acid, Citric Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.

• Complete Lightening Kit
• 6 levels of lift, even on dark bases
• With Anti-Breakage Masque
• Protects and smooths hair
• For all hair shades: blonde to black.

Wondering how to dye your hair blonde at home?

For hair that has been lightened in the past 3 months, apply the lightening mixture only to new growth at the roots, leave for up to 60 minutes , while checking the progress at 10-minute intervals. Then rinse , shampoo, and condition.

For first-time users, apply the mixture at the darkest part of your hair to the ends, avoiding roots. Leave for 20 minutes , then check the level of lightness by wiping a strand with damp paper towel. Keep checking every 10 minutes until your hair reaches the golden stage of lightening. Apply the lightening mixture to the root area until evenly covered and work the remaining mixture through your lengths. Check progress by wiping a strand with a damp towel every 10 minutes, up to a maximum of 60 minutes, until even lightness has been achieved. Then rinse, shampoo, and condition.