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Blonde It Up

Meet Clairol Blonde It Up our most advanced blonding system that lightens hair up to 5 levels with AminoLift Technology. Our patented technology lifts pigments while helping keep it your hairs structure intact. The included Shimmer Lights Conditioner tones down brassiness and helps maintain brightness on lightened hair.

Results: Hair up to 5 shades lighter without the side effects of bleaching,with a conditioned, soft and glossy finish.


  • Hair up to 5 levels lighter
  • AminoLift Technology lifts pigments inside the hair
  • Anti-Brass
  • Less Damage**vs. traditional bleach kits
  • Glossy finish


Wow no bleach.

  • Neutralizes warm tones
  • Adds a pearlescent veil of colour and high-gloss shine
  • Designed for bleached, highlighted, natural and colour-treated blondes

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