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Bold & Bright

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true.

Unstoppable Vibrancy.

  • TrueColorSeal Technology locks in color to help protect against water-fading while maximizing vibrancy with our HydraShine Conditioner which moisturizes + smoothens hair! Available in 12 stunning shades.


Bold AND Bright

Bold color in THREE easy steps. Available in 12 vibrant shades. Find yours now...

IT'S SO ME.

Our Awards

Allure

Best of Beauty Awards 2023

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Glamour

2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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HOLA!

2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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