Bold & Bright
Unstoppable vibrancy! Bold & Bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!
Bold & Bright 20 Black Licorice
With pure black, mouth-watering tones.
Bold & Bright 110 Piña Colada
A light and refreshing blonde.
Bold & Bright V3 Intense Passion Plum
Vivid purple hues that create a spark.
Bold & Bright R6 Intense Cherry
Inspired by sweet ripe ruby-colored fruits.
Bold & Bright M5 Deepest Guava
Inspired by lush, juicy tropical fruits and juices.
Bold & Bright 71 Caramel Bronde
A striking caramel shade with a swirl of both blonde and brown.
Bold & Bright 67 Chocolate
With rich, smooth tones that are always sweet, never bitter.
Bold & Bright 53 Dulce de Leche
With creamy, sweet caramel tones.
Bold & Bright 50 Brown Sugar
Intense color and moisturizing shine.
Bold & Bright BR4 Fruits Of The Forest
Inspired by radiant, rich ripe berries.
Bold & Bright 40 Cafecito
Powerful coffee tones that will boost your energy.
Bold & Bright 28 Wild Blackberry
As juicy as radiant berries.